{"id":3712,"date":"2021-09-12T14:11:07","date_gmt":"2021-09-12T11:11:07","guid":{"rendered":"https:\/\/ecomference.retailweek.ru\/?p=3712"},"modified":"2021-09-12T14:12:33","modified_gmt":"2021-09-12T11:12:33","slug":"%d1%81%d0%be%d1%81%d1%82%d0%b0%d0%b2-%d0%b3%d0%be%d1%81%d1%82%d0%b5%d0%b9-%d0%b8-%d1%83%d1%87%d0%b0%d1%81%d1%82%d0%bd%d0%b8%d0%ba%d0%be%d0%b2-%d1%8d%d0%ba%d1%81%d0%bf%d0%b5%d1%80%d1%82%d0%bd%d0%be","status":"publish","type":"post","link":"https:\/\/2021.ecomference.retailweek.ru\/en\/%d1%81%d0%be%d1%81%d1%82%d0%b0%d0%b2-%d0%b3%d0%be%d1%81%d1%82%d0%b5%d0%b9-%d0%b8-%d1%83%d1%87%d0%b0%d1%81%d1%82%d0%bd%d0%b8%d0%ba%d0%be%d0%b2-%d1%8d%d0%ba%d1%81%d0%bf%d0%b5%d1%80%d1%82%d0%bd%d0%be\/","title":{"rendered":"\u0421\u043e\u0441\u0442\u0430\u0432 \u0433\u043e\u0441\u0442\u0435\u0439 \u0438 \u0443\u0447\u0430\u0441\u0442\u043d\u0438\u043a\u043e\u0432 \u044d\u043a\u0441\u043f\u0435\u0440\u0442\u043d\u043e\u0439 \u0441\u0435\u0441\u0441\u0438\u0438 \u00abE-com footprint \u2013 \u044d\u043a\u043e\u043b\u043e\u0433\u0438\u0447\u0435\u0441\u043a\u0438\u0439 \u0441\u043b\u0435\u0434\u00bb"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"3712\" class=\"elementor elementor-3712\" data-elementor-settings=\"[]\">\n\t\t\t\t\t\t\t<div class=\"elementor-section-wrap\">\n\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ae0b85d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ae0b85d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-df4cf1a\" data-id=\"df4cf1a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8db76ff elementor-widget elementor-widget-image\" data-id=\"8db76ff\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"800\" height=\"398\" src=\"https:\/\/2021.ecomference.retailweek.ru\/wp-content\/uploads\/2021\/09\/mFEMsGImSWo-1024x510.jpg\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/2021.ecomference.retailweek.ru\/wp-content\/uploads\/2021\/09\/mFEMsGImSWo-1024x510.jpg 1024w, https:\/\/2021.ecomference.retailweek.ru\/wp-content\/uploads\/2021\/09\/mFEMsGImSWo-300x149.jpg 300w, https:\/\/2021.ecomference.retailweek.ru\/wp-content\/uploads\/2021\/09\/mFEMsGImSWo-768x382.jpg 768w, https:\/\/2021.ecomference.retailweek.ru\/wp-content\/uploads\/2021\/09\/mFEMsGImSWo-1536x765.jpg 1536w, https:\/\/2021.ecomference.retailweek.ru\/wp-content\/uploads\/2021\/09\/mFEMsGImSWo-18x9.jpg 18w, https:\/\/2021.ecomference.retailweek.ru\/wp-content\/uploads\/2021\/09\/mFEMsGImSWo.jpg 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7fb38d2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7fb38d2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-55f8cac\" data-id=\"55f8cac\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fc5fc7a elementor-widget elementor-widget-text-editor\" data-id=\"fc5fc7a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<p>\u041a \u0443\u0447\u0430\u0441\u0442\u0438\u044e \u0432 \u043c\u0435\u0440\u043e\u043f\u0440\u0438\u044f\u0442\u0438\u0438 \u043f\u0440\u0438\u0433\u043b\u0430\u0448\u0435\u043d\u044b \u043f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u0438\u0442\u0435\u043b\u0438 \u043c\u0435\u0436\u0434\u0443\u043d\u0430\u0440\u043e\u0434\u043d\u043e\u0433\u043e \u0431\u0438\u0437\u043d\u0435\u0441\u0430, \u0430\u043d\u0430\u043b\u0438\u0442\u0438\u0447\u0435\u0441\u043a\u0438\u0445 \u0430\u0433\u0435\u043d\u0442\u0441\u0442\u0432 \u0432 \u0441\u0444\u0435\u0440\u0435 \u0440\u0438\u0442\u0435\u0439\u043b\u0430 \u0438 \u0430\u043a\u0430\u0434\u0435\u043c\u0438\u0447\u0435\u0441\u043a\u043e\u0439 \u0441\u0440\u0435\u0434\u044b \u0432 \u043e\u0431\u043b\u0430\u0441\u0442\u0438 \u044d\u043a\u043e\u043d\u043e\u043c\u0438\u043a\u0438.<\/p><p>\u0412 \u043a\u0430\u0447\u0435\u0441\u0442\u0432\u0435 \u043c\u043e\u0434\u0435\u0440\u0430\u0442\u043e\u0440\u043e\u0432 \u044d\u043a\u0441\u043f\u0435\u0440\u0442\u043d\u043e\u0439 \u0441\u0435\u0441\u0441\u0438\u0438 \u043f\u0440\u0438\u0433\u043b\u0430\u0448\u0435\u043d\u044b:<\/p><ul><li><strong>\u041a\u043e\u043d\u0441\u0442\u0430\u043d\u0442\u0438\u043d \u041b\u043e\u043a\u0442\u0435\u0432, <\/strong>\u0434\u0438\u0440\u0435\u043a\u0442\u043e\u0440 \u043f\u043e \u0440\u0430\u0431\u043e\u0442\u0435 \u0441 \u0440\u0438\u0442\u0435\u0439\u043b\u043e\u043c \u00abNielsenIQ \u0420\u043e\u0441\u0441\u0438\u044f\u00bb \u0438<\/li><li><strong>\u0418\u0432\u0430\u043d \u042d\u043b\u044c\u044f\u0448\u0435\u0432\u0438\u0447<\/strong>, \u0434.\u044d.\u043d., \u043f\u0440\u043e\u0444\u0435\u0441\u0441\u043e\u0440 \u041d\u0430\u0446\u0438\u043e\u043d\u0430\u043b\u044c\u043d\u043e\u0433\u043e \u0438\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u0442\u0435\u043b\u044c\u0441\u043a\u043e\u0433\u043e \u0443\u043d\u0438\u0432\u0435\u0440\u0441\u0438\u0442\u0435\u0442\u0430 \u00ab\u0412\u044b\u0441\u0448\u0430\u044f \u0428\u043a\u043e\u043b\u0430 \u042d\u043a\u043e\u043d\u043e\u043c\u0438\u043a\u0438\u00bb.<\/li><\/ul><p>\u041a \u0443\u0447\u0430\u0441\u0442\u0438\u044e \u0432 \u043a\u0430\u0447\u0435\u0441\u0442\u0432\u0435 \u0441\u043f\u0438\u043a\u0435\u0440\u043e\u0432 \u0438 \u0433\u043e\u0441\u0442\u0435\u0439 \u0441\u0435\u0441\u0441\u0438\u0438 \u043f\u0440\u0438\u0433\u043b\u0430\u0448\u0435\u043d\u044b:<\/p><ul><li><strong>\u0410\u043b\u0435\u043a\u0441\u0435\u0439 \u0421\u043a\u0430\u0442\u0438\u043d, <\/strong>\u0437\u0430\u043c\u0435\u0441\u0442\u0438\u0442\u0435\u043b\u044c \u0433\u0435\u043d\u0435\u0440\u0430\u043b\u044c\u043d\u043e\u0433\u043e \u0434\u0438\u0440\u0435\u043a\u0442\u043e\u0440\u0430 \u043f\u043e \u044d\u043b\u0435\u043a\u0442\u0440\u043e\u043d\u043d\u043e\u0439 \u043a\u043e\u043c\u043c\u0435\u0440\u0446\u0438\u0438 \u0410\u041e \u00ab\u041f\u043e\u0447\u0442\u0430 \u0420\u043e\u0441\u0441\u0438\u0438\u00bb,<\/li><li><strong>\u041e\u043b\u0438\u0432\u0435\u0440 \u041a\u0440\u0430\u0444\u0442\u0446\u0438\u043a<\/strong>, \u0434\u0438\u0440\u0435\u043a\u0442\u043e\u0440 \u0446\u0435\u043f\u043e\u0447\u043a\u0438 \u043f\u043e\u0441\u0442\u0430\u0432\u043e\u043a \u043f\u043e \u0415\u0432\u0440\u043e\u043f\u0435 ASOS,\u00a0<\/li><li><strong>\u0415\u043a\u0430\u0442\u0435\u0440\u0438\u043d\u0430 \u0420\u043e\u0434\u0438\u043e\u043d\u043e\u0432\u0430<\/strong>, \u0437\u0430\u043c\u0435\u0441\u0442\u0438\u0442\u0435\u043b\u044c \u0433\u0435\u043d\u0435\u0440\u0430\u043b\u044c\u043d\u043e\u0433\u043e \u0434\u0438\u0440\u0435\u043a\u0442\u043e\u0440\u0430 \u043f\u043e \u043e\u043f\u0435\u0440\u0430\u0446\u0438\u043e\u043d\u043d\u043e\u0439 \u0434\u0435\u044f\u0442\u0435\u043b\u044c\u043d\u043e\u0441\u0442\u0438 \u043a\u043e\u0440\u043f\u043e\u0440\u0430\u0446\u0438\u0438 \u00ab\u042d\u043a\u043e\u043f\u043e\u043b\u0438\u0441\u00bb,<\/li><li><strong>\u0418\u0440\u0438\u043d\u0430 \u0410\u0440\u0445\u0438\u043f\u043e\u0432\u0430<\/strong>, \u0434\u0438\u0440\u0435\u043a\u0442\u043e\u0440 \u043f\u043e \u0432\u043d\u0435\u0448\u043d\u0438\u043c \u0441\u0432\u044f\u0437\u044f\u043c \u0438 \u043a\u043e\u043c\u043c\u0443\u043d\u0438\u043a\u0430\u0446\u0438\u044f\u043c \u00abCoca-Cola HBC \u0420\u043e\u0441\u0441\u0438\u044f\u00bb,<\/li><\/ul><p>\u0430 \u0442\u0430\u043a\u0436\u0435 \u043f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u0438\u0442\u0435\u043b\u0438 Wildberries, \u04255 Group, DPD, \u00ab\u0421\u0414\u042d\u041a\u00bb, \u00ab\u0411\u0438\u043e \u041f\u043b\u0430\u043d\u0435\u0442\u0430\u00bb \u0438 \u0434\u0440.<\/p><p>\u0421\u043e\u0441\u0442\u0430\u0432 \u0443\u0447\u0430\u0441\u0442\u043d\u0438\u043a\u043e\u0432 \u043c\u043e\u0436\u0435\u0442 \u043c\u0435\u043d\u044f\u0442\u044c\u0441\u044f. \u0421\u043b\u0435\u0434\u0438\u0442\u0435 \u0437\u0430 \u043e\u0431\u043d\u043e\u0432\u043b\u0435\u043d\u0438\u0435\u043c \u043f\u0440\u043e\u0433\u0440\u0430\u043c\u043c\u044b.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>\u041a \u0443\u0447\u0430\u0441\u0442\u0438\u044e \u0432 \u043c\u0435\u0440\u043e\u043f\u0440\u0438\u044f\u0442\u0438\u0438 \u043f\u0440\u0438\u0433\u043b\u0430\u0448\u0435\u043d\u044b \u043f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u0438\u0442\u0435\u043b\u0438 \u043c\u0435\u0436\u0434\u0443\u043d\u0430\u0440\u043e\u0434\u043d\u043e\u0433\u043e \u0431\u0438\u0437\u043d\u0435\u0441\u0430, \u0430\u043d\u0430\u043b\u0438\u0442\u0438\u0447\u0435\u0441\u043a\u0438\u0445 \u0430\u0433\u0435\u043d\u0442\u0441\u0442\u0432 \u0432 \u0441\u0444\u0435\u0440\u0435 \u0440\u0438\u0442\u0435\u0439\u043b\u0430 \u0438 \u0430\u043a\u0430\u0434\u0435\u043c\u0438\u0447\u0435\u0441\u043a\u043e\u0439 \u0441\u0440\u0435\u0434\u044b \u0432 \u043e\u0431\u043b\u0430\u0441\u0442\u0438 \u044d\u043a\u043e\u043d\u043e\u043c\u0438\u043a\u0438. \u0412 \u043a\u0430\u0447\u0435\u0441\u0442\u0432\u0435 \u043c\u043e\u0434\u0435\u0440\u0430\u0442\u043e\u0440\u043e\u0432 \u044d\u043a\u0441\u043f\u0435\u0440\u0442\u043d\u043e\u0439 \u0441\u0435\u0441\u0441\u0438\u0438 \u043f\u0440\u0438\u0433\u043b\u0430\u0448\u0435\u043d\u044b: \u041a\u043e\u043d\u0441\u0442\u0430\u043d\u0442\u0438\u043d \u041b\u043e\u043a\u0442\u0435\u0432, \u0434\u0438\u0440\u0435\u043a\u0442\u043e\u0440 \u043f\u043e \u0440\u0430\u0431\u043e\u0442\u0435 \u0441 \u0440\u0438\u0442\u0435\u0439\u043b\u043e\u043c \u00abNielsenIQ \u0420\u043e\u0441\u0441\u0438\u044f\u00bb \u0438 \u0418\u0432\u0430\u043d \u042d\u043b\u044c\u044f\u0448\u0435\u0432\u0438\u0447, \u0434.\u044d.\u043d., \u043f\u0440\u043e\u0444\u0435\u0441\u0441\u043e\u0440 \u041d\u0430\u0446\u0438\u043e\u043d\u0430\u043b\u044c\u043d\u043e\u0433\u043e \u0438\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u0442\u0435\u043b\u044c\u0441\u043a\u043e\u0433\u043e \u0443\u043d\u0438\u0432\u0435\u0440\u0441\u0438\u0442\u0435\u0442\u0430 \u00ab\u0412\u044b\u0441\u0448\u0430\u044f \u0428\u043a\u043e\u043b\u0430 \u042d\u043a\u043e\u043d\u043e\u043c\u0438\u043a\u0438\u00bb. \u041a \u0443\u0447\u0430\u0441\u0442\u0438\u044e \u0432 \u043a\u0430\u0447\u0435\u0441\u0442\u0432\u0435 \u0441\u043f\u0438\u043a\u0435\u0440\u043e\u0432 \u0438 \u0433\u043e\u0441\u0442\u0435\u0439 \u0441\u0435\u0441\u0441\u0438\u0438 \u043f\u0440\u0438\u0433\u043b\u0430\u0448\u0435\u043d\u044b: \u0410\u043b\u0435\u043a\u0441\u0435\u0439 [&hellip;]<\/p>","protected":false},"author":4,"featured_media":3713,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/2021.ecomference.retailweek.ru\/en\/wp-json\/wp\/v2\/posts\/3712"}],"collection":[{"href":"https:\/\/2021.ecomference.retailweek.ru\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/2021.ecomference.retailweek.ru\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/2021.ecomference.retailweek.ru\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/2021.ecomference.retailweek.ru\/en\/wp-json\/wp\/v2\/comments?post=3712"}],"version-history":[{"count":4,"href":"https:\/\/2021.ecomference.retailweek.ru\/en\/wp-json\/wp\/v2\/posts\/3712\/revisions"}],"predecessor-version":[{"id":3717,"href":"https:\/\/2021.ecomference.retailweek.ru\/en\/wp-json\/wp\/v2\/posts\/3712\/revisions\/3717"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/2021.ecomference.retailweek.ru\/en\/wp-json\/wp\/v2\/media\/3713"}],"wp:attachment":[{"href":"https:\/\/2021.ecomference.retailweek.ru\/en\/wp-json\/wp\/v2\/media?parent=3712"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/2021.ecomference.retailweek.ru\/en\/wp-json\/wp\/v2\/categories?post=3712"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/2021.ecomference.retailweek.ru\/en\/wp-json\/wp\/v2\/tags?post=3712"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}